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Issue 15    October 01, 2004
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Contents

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EAS CatapultEAS Catapult - Every workout counts! You can't afford to lose your competitive edge—even when you are training. Without energy and focus, your workouts aren't intense and your efforts are diminished. You need to ignite your inner fuel. Backed by EAS research, Catapult has been designed specifically to boost exercise intensity and energy. Catapult contains L-tyrosine, an amino acid used to fuel cell function and mental focus. That means you will be able to push harder in every training session or race—all while keeping a sharp mental edge. Available in Lemon Lime flavor.


Instone Post-Workout ReloadedInstone Post-Workout Reloaded is a one-of-a-kind stack of creatine compounds, nitric oxide enhancers and insulin potentiators that far exceeds anything else on the market. Taken with protein and carbs, it delivers a powerful blend of nutrients that: Maximizes Strength, Endurance and Power; Increases Muscle Size and Cell Volume; and Stimulates Natural Growth Factors.  Simply put, Post-Workout Reloaded! allows you to turn the ‘Pain’ of superhuman training into the ‘Pleasure’ of building new muscle or totally pounding your opponent in defeat, even if it’s just for bragging rights.

Instone Pre-Workout IntensityInstone Pre-Workout Intensity - Train Harder, Heavier & Longer!  Boost Energy & Increase Mental Focus! Maximize Blood Flow and Muscle Pumps!  These are the goals behind the development of Pre-Workout Intensity™, a scientifically formulated blend of workout amplifiers and muscle growth stimulators that allow you to take each training session to the limit. But nothing worthwhile in life is free, especially when it comes to peak performance. That’s because maximum training requires superhuman recovery.

BSN Lean DessertBSN Lean Dessert Protein Powder is the world's first and only anabolic-sustained release muscle building dessert protein! Designed for athletes and bodybuilders who need a superior protein matrix to help them meet their nutritional requirements and physique goals! Low in carbs, fat, and lactose. No Aspartame or Acesulfame-K. Choose from these mouth watering flavors: Banana Nut Bread, Chocolate Covered Coconut Candy Bar, Fresh Cinnamon Roll, and NEW Banana Cream Pudding, Chocolate Fudge Pudding, and Whipped Vanilla Cream! 

iSatori Lean System 7Lean System 7 is the first and only scientifically based formula developed without ephedrine to help you get and stay lean! The synergistic combination of patented nutrients found only in Lean System 7 was designed to penetrate and attack fat cells by way of three revolutionary mechanisms - to "activate" the metabolism-enabling the body to burn body fat all day strong. Lean System 7 is a natural, better way to burn fat! For a limited time only, get 30 free capsules (120 capsules for the price of 90)!

Molecular Nutrition X-FactorMolecular Nutrition X-Factor™ - If a powerful physique is what you want, then nothing is more important than the “X”. What we are talking about is revolutionary. It is the single greatest anabolic discovery of the new century. It will take your body to a new dimension, with more muscle, reduced body fat, and freaky pumps that will shred your clothes into a pile of threads. X-Factor is a powerful muscle building and definition-enhancing supplement that amplifies the muscle’s anabolic response to physical activity. X-Factor™creates a powerful shift in post-exercise physiology, promoting muscle growth, strength increases, muscle endurance, and fat loss.

MXI XoçaiMXI Xoçai (pronounced "Sho-sigh") is the ultimate antioxidant beverage! It combines the antioxidant benefits of the finest, all-natural European cocoa powder, the açai berry from the Amazon Rain Forest, and other fruits. Xoçai™ is sweetened with agave nectar derived from a Mexican cactus. Xoçai™ is the perfect delivery system for the antioxidants in chocolate because it eliminates almost all of the fat and sugar typically found in other chocolate products. One fluid ounce of Xoçai™ contains only 25 calories, less than one gram of fat, and only two grams of naturally occurring sugar. Xoçai™ has a low glycemic index and three ounces of Xoçai™ is a high source of fiber.

Pure Omega-3 Pure Omega-3 Pharmaceutical Grade Fish Oil The highest quality, pharmaceutical grade fish oil available! Highly concentrated EPA and DHA levels (516 mg EPA and 276 mg DHA per softgel - in a total of 2714 mg of omega 3 fatty acids per 3 softgel serving!) Cholesterol Free. No Saturated Fatty Acids. Toxin Free - Obtained from carefully selected oils previously checked before processing for 0% pesticide, PCB & heavy metal contamination. Free of any toxic organic solvent residues or impurities. Fortified with Vitamin E to protect the molecular integrity of the purified fish oil. Deodorized - so no fishy "repeats".

6-OXO 6-OXO™ - The most effective estrogen-blocking supplement ever created! 6-OXO™ is what is known as a suicide inhibitor of aromatase - to both reduce estrogen and increase testosterone. This means that 6-OXO™ binds to the aromatase enzyme in a permanent and irreversible manner, rendering it inactive. The result of this is an eventual diminishment of aromatase enzyme in the body and a concomitant reduction in estrogen levels. A corresponding increase in testosterone production is usually experienced as well.

DaVinci Sugar Free Syrups DaVinci Gourmet Sugar Free Syrups are available in over 30 flavors for use in coffee drinks, sodas, desserts, frozen treats, and more. The same world-class flavor as their classic flavors, but without the calories. Thus, they are extremely popular among diabetics, low-carb dieters, and others who are interested in no-calorie products.

Kre-Alkalyn Extreme Kre-Alkalyn Extreme - Designed to safely and effectively increase muscle volume, muscle strength and lean muscle mass. Creatine Monohydrate has been proven to help produce muscle strength and mass through the building of thicker muscle cell fiber and cell volumization. In clinical studies, the active ingredients in Kre-Alkalyn Extreme have been shown to be 100% safe. Some creatine monohydrate products on the market converted to an impurity called creatinine when mixed with a liquid. This impurity must be filtered through the kidneys. Kre-Alkalyn Extreme will not convert to creatinine when mixed in a liquid. Unlike most creatine powders, close to 100% of the Kre-Alkalyn Extreme is absorbed and none was converted to toxic impurities. Sugar-free - so it won't make you fat! Perfect to use while dieting also. Great Cherry flavor.

McCann's Steel Cut Oats McCann's Irish Oatmeal - Steel Cut Oats are whole grain groats (the inner portion of the oat kernel) which have been cut into only two or three pieces. They are golden in color and resemble mini rice particles. Steel Cut Oats are not the same as Rolled Oats which are flake oats that have been steamed, rolled, re-steamed and toasted. Due to all of this additional processing they have lost some of their natural taste, goodness and texture. Steel-cut oats are inherently full of nutritional value and are high in B-Vitamins, protein and fiber while low in salt and unsaturated fat. The quality of Irish Oats and the distinctive crunchy texture make McCann's Steel-Cuts a gourmet delight.

FIBER-Psyll FIBER-Psyll contains Fibersol 2 and Psyllium husks and tastes great. It is designed to add soluble fiber (up to 12 grams per serving) to the diet thus cleansing the intestinal tract and keeping bowel movements regular. Fibersol 2 is a high fiber source which is heat stable, has low viscosity, pre-biotic properties and is highly soluble. It mixes instantly. Most fiber supplements have a gritty and unpleasant taste. FIBER-Psyll has a pleasant citrus flavor with a subtle pulp texture. FIBER-Psyll also helps promote the maintenance of healthy levels of blood serum cholesterol, blood triglycerides, and post-meal blood glucose.

Pro M3 ProM3 provides a unique three-protein matrix of whey, casein and egg albumin to super saturate your muscle tissues with a wide array of amino acids. Amino acids are nature's "building blocks", responsible for muscle growth and repair. And no protein delivers amino acids faster than whey protein. Whey protein is the fastest acting protein around, immediately flooding the body with amino acids, helping to kick your body into an "anabolic" or muscle growing state. On the other hand, casein is dubbed the "time release" source of protein, as the amino acids come into play after those from whey have been fully digested and absorbed. Egg albumin digests slower than whey but faster than casein, acting as the "bridge", filling in the gaps between the two. ProM3 will help build and maintain your muscles long after other proteins are gone from your body. ProM3 is also enriched with a Proprietary Enzyme Blend. This blend is a unique and natural enzyme complex, which assists in the absorption of protein.

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Jason Cohen

Letter From The Editor

In an election year, politics seem to be at the forefront of every media outlet imaginable.  You can’t turn on the television or radio without hearing some form of political banter.   Believe it or not, politics has a lot to do with what you can or can’t put inside your body. This past year, the U.S. Food and Drug Administration banned the use of nutritional supplements containing the herb ephedra.  In the near future, U.S. legislation is going to ban the use of products containing highly effective prohormones such as Androstenediol, Norandrostenediol, 1-AD, and 1-Test.  What products go next is anyone's guess, but you can bet that the more they are effective at causing physiological or performance improvements, the more likely they are to be targeted next by the government. This has more to do with unfair competitive advantages in sports than it has to do with safety issues, but no one is effectively fighting for the rights of non-competitive athletes and fitness enthusiasts.

So, should we be happy that the government is trying to protect us from supplements that are dangerous? Think about it, the FDA allows adult consumers to use products such as alcohol and tobacco, yet doesn’t let the consumer make a choice about ephedra or prohormones.  To date, there are few documented deaths related to ephedra or prohormones overdose.  Certainly there are some pretty staggering death tolls associated with products such as alcohol, tobacco and even many over-the-counter pain killers. No one is questioning whether some people might abuse any substance and certainly kids should not be taking some supplements, but instead of banning these nutritional supplements for all adults, maybe a better approach would have been to make a minimum age requirement to use the products. 

What does all of this mean to the consumer in America?  First of all, rest assured that there are still many effective and innovative nutritional products still on the market.  Also know that supplement manufacturers will continue to research and develop cutting edge products to help you add lean muscle, burn fat, gain strength and improve health. Believe it or not, there are still some old reliable stand-by supplements that have worked for many years and will continue to be popular for years to come.  One such product, creatine monohydrate, has withstood the test of time.  It still sells very well and that is simply because it still works very effectively.  Guess what, creatine is not legal in some countries so maybe we don’t have it so bad!

Now, what about some of the other newer products that the FDA has not picked on?  One of the most popular products today are the nitric oxide stimulators.  Products such as NOX2 and NOS Matrix are very effective, get very good reviews from users and seem to not yet be on the chopping block by the government. Another very popular product has been the omega 3 fatty acids.  Products like Pure Omega 3 have been selling like hotcakes and new studies are coming out all the time promoting the beneficial health effects of omega-3's.

The bottom line is, you - the consumer - have the final say.  Even though it seems like the government is stepping on your toes, rest assured that the same companies that brought you ephedra and prohormones are busy staying one step ahead in helping you achieve your goals.  Please do all you can to let your legislators know how you feel about the importance of supplement freedom. For the time being, let's all be happy that we still have better access to great nutritional supplements than many other areas of the world - and undoubtedly new science will bring us even better products in the future.

Your Friend,

Jason E. Cohen
Editor In Chief