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Issue 15    October 01, 2004
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EAS CatapultEAS Catapult - Every workout counts! You can't afford to lose your competitive edge—even when you are training. Without energy and focus, your workouts aren't intense and your efforts are diminished. You need to ignite your inner fuel. Backed by EAS research, Catapult has been designed specifically to boost exercise intensity and energy. Catapult contains L-tyrosine, an amino acid used to fuel cell function and mental focus. That means you will be able to push harder in every training session or race—all while keeping a sharp mental edge. Available in Lemon Lime flavor.


Instone Post-Workout ReloadedInstone Post-Workout Reloaded is a one-of-a-kind stack of creatine compounds, nitric oxide enhancers and insulin potentiators that far exceeds anything else on the market. Taken with protein and carbs, it delivers a powerful blend of nutrients that: Maximizes Strength, Endurance and Power; Increases Muscle Size and Cell Volume; and Stimulates Natural Growth Factors.  Simply put, Post-Workout Reloaded! allows you to turn the ‘Pain’ of superhuman training into the ‘Pleasure’ of building new muscle or totally pounding your opponent in defeat, even if it’s just for bragging rights.

Instone Pre-Workout IntensityInstone Pre-Workout Intensity - Train Harder, Heavier & Longer!  Boost Energy & Increase Mental Focus! Maximize Blood Flow and Muscle Pumps!  These are the goals behind the development of Pre-Workout Intensity™, a scientifically formulated blend of workout amplifiers and muscle growth stimulators that allow you to take each training session to the limit. But nothing worthwhile in life is free, especially when it comes to peak performance. That’s because maximum training requires superhuman recovery.

BSN Lean DessertBSN Lean Dessert Protein Powder is the world's first and only anabolic-sustained release muscle building dessert protein! Designed for athletes and bodybuilders who need a superior protein matrix to help them meet their nutritional requirements and physique goals! Low in carbs, fat, and lactose. No Aspartame or Acesulfame-K. Choose from these mouth watering flavors: Banana Nut Bread, Chocolate Covered Coconut Candy Bar, Fresh Cinnamon Roll, and NEW Banana Cream Pudding, Chocolate Fudge Pudding, and Whipped Vanilla Cream! 

iSatori Lean System 7Lean System 7 is the first and only scientifically based formula developed without ephedrine to help you get and stay lean! The synergistic combination of patented nutrients found only in Lean System 7 was designed to penetrate and attack fat cells by way of three revolutionary mechanisms - to "activate" the metabolism-enabling the body to burn body fat all day strong. Lean System 7 is a natural, better way to burn fat! For a limited time only, get 30 free capsules (120 capsules for the price of 90)!

Molecular Nutrition X-FactorMolecular Nutrition X-Factor™ - If a powerful physique is what you want, then nothing is more important than the “X”. What we are talking about is revolutionary. It is the single greatest anabolic discovery of the new century. It will take your body to a new dimension, with more muscle, reduced body fat, and freaky pumps that will shred your clothes into a pile of threads. X-Factor is a powerful muscle building and definition-enhancing supplement that amplifies the muscle’s anabolic response to physical activity. X-Factor™creates a powerful shift in post-exercise physiology, promoting muscle growth, strength increases, muscle endurance, and fat loss.

MXI XoçaiMXI Xoçai (pronounced "Sho-sigh") is the ultimate antioxidant beverage! It combines the antioxidant benefits of the finest, all-natural European cocoa powder, the açai berry from the Amazon Rain Forest, and other fruits. Xoçai™ is sweetened with agave nectar derived from a Mexican cactus. Xoçai™ is the perfect delivery system for the antioxidants in chocolate because it eliminates almost all of the fat and sugar typically found in other chocolate products. One fluid ounce of Xoçai™ contains only 25 calories, less than one gram of fat, and only two grams of naturally occurring sugar. Xoçai™ has a low glycemic index and three ounces of Xoçai™ is a high source of fiber.

Pure Omega-3 Pure Omega-3 Pharmaceutical Grade Fish Oil The highest quality, pharmaceutical grade fish oil available! Highly concentrated EPA and DHA levels (516 mg EPA and 276 mg DHA per softgel - in a total of 2714 mg of omega 3 fatty acids per 3 softgel serving!) Cholesterol Free. No Saturated Fatty Acids. Toxin Free - Obtained from carefully selected oils previously checked before processing for 0% pesticide, PCB & heavy metal contamination. Free of any toxic organic solvent residues or impurities. Fortified with Vitamin E to protect the molecular integrity of the purified fish oil. Deodorized - so no fishy "repeats".

6-OXO 6-OXO™ - The most effective estrogen-blocking supplement ever created! 6-OXO™ is what is known as a suicide inhibitor of aromatase - to both reduce estrogen and increase testosterone. This means that 6-OXO™ binds to the aromatase enzyme in a permanent and irreversible manner, rendering it inactive. The result of this is an eventual diminishment of aromatase enzyme in the body and a concomitant reduction in estrogen levels. A corresponding increase in testosterone production is usually experienced as well.

DaVinci Sugar Free Syrups DaVinci Gourmet Sugar Free Syrups are available in over 30 flavors for use in coffee drinks, sodas, desserts, frozen treats, and more. The same world-class flavor as their classic flavors, but without the calories. Thus, they are extremely popular among diabetics, low-carb dieters, and others who are interested in no-calorie products.

Kre-Alkalyn Extreme Kre-Alkalyn Extreme - Designed to safely and effectively increase muscle volume, muscle strength and lean muscle mass. Creatine Monohydrate has been proven to help produce muscle strength and mass through the building of thicker muscle cell fiber and cell volumization. In clinical studies, the active ingredients in Kre-Alkalyn Extreme have been shown to be 100% safe. Some creatine monohydrate products on the market converted to an impurity called creatinine when mixed with a liquid. This impurity must be filtered through the kidneys. Kre-Alkalyn Extreme will not convert to creatinine when mixed in a liquid. Unlike most creatine powders, close to 100% of the Kre-Alkalyn Extreme is absorbed and none was converted to toxic impurities. Sugar-free - so it won't make you fat! Perfect to use while dieting also. Great Cherry flavor.

McCann's Steel Cut Oats McCann's Irish Oatmeal - Steel Cut Oats are whole grain groats (the inner portion of the oat kernel) which have been cut into only two or three pieces. They are golden in color and resemble mini rice particles. Steel Cut Oats are not the same as Rolled Oats which are flake oats that have been steamed, rolled, re-steamed and toasted. Due to all of this additional processing they have lost some of their natural taste, goodness and texture. Steel-cut oats are inherently full of nutritional value and are high in B-Vitamins, protein and fiber while low in salt and unsaturated fat. The quality of Irish Oats and the distinctive crunchy texture make McCann's Steel-Cuts a gourmet delight.

FIBER-Psyll FIBER-Psyll contains Fibersol 2 and Psyllium husks and tastes great. It is designed to add soluble fiber (up to 12 grams per serving) to the diet thus cleansing the intestinal tract and keeping bowel movements regular. Fibersol 2 is a high fiber source which is heat stable, has low viscosity, pre-biotic properties and is highly soluble. It mixes instantly. Most fiber supplements have a gritty and unpleasant taste. FIBER-Psyll has a pleasant citrus flavor with a subtle pulp texture. FIBER-Psyll also helps promote the maintenance of healthy levels of blood serum cholesterol, blood triglycerides, and post-meal blood glucose.

Pro M3 ProM3 provides a unique three-protein matrix of whey, casein and egg albumin to super saturate your muscle tissues with a wide array of amino acids. Amino acids are nature's "building blocks", responsible for muscle growth and repair. And no protein delivers amino acids faster than whey protein. Whey protein is the fastest acting protein around, immediately flooding the body with amino acids, helping to kick your body into an "anabolic" or muscle growing state. On the other hand, casein is dubbed the "time release" source of protein, as the amino acids come into play after those from whey have been fully digested and absorbed. Egg albumin digests slower than whey but faster than casein, acting as the "bridge", filling in the gaps between the two. ProM3 will help build and maintain your muscles long after other proteins are gone from your body. ProM3 is also enriched with a Proprietary Enzyme Blend. This blend is a unique and natural enzyme complex, which assists in the absorption of protein.

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There Is Nothing Fishy About Omega-3 Fatty Acids

PBL Prenatal Pure Omega 3 Fish Oil

You have probably heard the expression, "You are what you eat." If you are pregnant then the expression changes to, "Your Baby is what you eat." For the next nine months and even longer if you choose to breastfeed, your baby’s nutrients will come from your dietary intake. Unfortunately, some of the most beneficial nutrients for fetal development are not that readily available to American women.

One such nutrient that has been deficient in the American diet is the Omega-3 fatty acid. These nutrients are found in cold water fish such as cod and salmon. Omega-3 fatty acids are necessary for normal fetal growth and development. Because the body can't always make its own sufficient supply of Omega-3, these essential fatty acids should be supplied by our diet. A typical diet in the Western world only contains about 10-15% of the Omega-3 that the body needs, the remaining requirement must come from other sources. To help achieve a healthier balance, people should increase their intake of fatty fish or take an Omega-3 dietary supplement to guarantee the health benefits they confer.

With all the mixed messages about mercury exposure from fish and its impact on the brain development of the fetus, many pregnant women have been hesitant to eat a diet rich in fish. Tuna and many other fish contain methylmercury, a compound known to be harmful in high doses to an unborn baby's or young child's developing nervous system. According to FDA guidelines, you should continue limiting yourself to 12 ounces a week (about two servings) of canned "light" tuna and other cooked fish. And you should completely avoid shark, swordfish, king mackerel, and tilefish (also called golden or white snapper) because these fish often contain high levels of mercury. In order to safely get the necessary amount of Omega-3 fatty acids in your diet, it is recommended that you add a high quality omega-3 supplement available in convenient capsules.

Omega-3 Intake May Prevent Premature Labor

Women in the western world are exhibiting a tendency not to carry their babies to full term. This may be due to an insufficient intake of Omega-3 fatty acids. Studies indicate that the type of fatty acids in our diet may influence the length of human gestation.

The high birth weights and long duration of pregnancy in the Faroe Islands led Danish scientists to suggest that a high intake of marine-fat-derived Omega-3 fatty acids might prolong pregnancy by shifting the balance of production of prostaglandins involved in parturition.* Scientists compared the effects on pregnancy duration, birth weight, and birth length of a fish-oil supplement, a control olive-oil supplement, and no supplementation. 533 healthy Danish women in week 30 of pregnancy were randomly assigned in a ratio of 2/1/1 to fish oil, olive oil, or no supplement. The three groups differed in mean length of gestation, which was highest in the fish-oil group and lowest in the olive-oil group; the result was similar when the analysis was restricted to women with an estimate of gestation length based on early ultrasound findings (443 women). Pregnancies in the fish-oil group were, on average, 4 days longer than those in the olive-oil group; the difference in birth weight was 107g. The effect of supplementation on length of gestation was influenced by intake of fish and of fish oil. The conclusion of this study was that fish-oil supplementation in the third trimester seems to prolong pregnancy without detrimental effects on the growth of the fetus or on the course of labor.

Omega-3 Fatty Acids Are Important For Fetal Mental Development

Children's mental development may be influenced by their mothers' diet during pregnancy, and by whether the child has been breast fed or received formula. Premature infants need breast milk from mothers that have sufficient amounts of Omega-3 fatty acids in their diet or, alternatively, an infant formula fortified with Omega-3 fatty acids.

The human brain and the retina of the eye consist largely of fatty tissue characterized by long-chain polyunsaturates. In addition to providing energy, the fatty acids in our diet provide important building blocks for the brain and the retina of the eye. To optimize the development of the fetus and the infant, it is important to ensure a sufficient intake of Omega-3 fatty acids, especially during the last trimester of pregnancy and the first six months after birth. To accomplish this, most mothers-to-be need to include Omega-3 fatty acids in their diet during their pregnancy and breastfeeding period.

Children born at term demonstrate a difference in mental development between those who get sufficient Omega-3 fatty acids from breast milk or fortified infant formula, and those who received non-fortified infant formula based solely on vegetable oils which are rich in Omega-6 fatty acids, but low in Omega-3 fatty acids. It has convincingly been proven that children who are born at term and those that get sufficient amounts of Omega-3 fatty acids tend to have a better intellectual capacity than children who receive standard infant formulae.**

Omega-3 Fatty Acids May Reduce the Risk of Depression in Pregnancy

A study by National Institutes of Health and University of Illinois-Chicago researchers found pregnant women who had a deficient intake of Omega-3 acids had double the risk of depression than women with a normal to high intake.

"During pregnancy, the baby gets omega-3 at the expense of the mother," explains study co-author Dr. John Davis, a professor of psychiatry at the University of Illinois-Chicago. He presented the research May 20 at the American Psychiatry Association's annual meeting in San Francisco.

A developing fetus draws on the fatty acid stores of its mother for optimal neurological growth. The study sought to determine if women are at the greatest risk for depression in the third trimester, when their rate of Omega-3 depletion is the greatest.

Using British data compiled from 14,541 women who were expected to deliver between 1991 and 1992, the researchers used a statistical model to analyze the association between omega-3 fatty acids and depression. The subjects' omega-3 intake was recorded at 32 weeks' gestation and was compared to the mothers' scores on a standardized depression test given at 18 and 32 weeks' gestation and again at eight and 32 weeks after birth. Even after the researchers adjusted the data for confounding factors such as age, prior history of depression, education and substance abuse, the association remained strong.

Their findings were supported by an additional analysis, which showed that in countries where omega-3 intake is the highest, the incidence of depression appears to be the lowest.
"We suspect that too little omega-3 in the diet may be a risk factor for depression," Davis says.

Finding The Best Omega-3 Supplement For You and Your Baby

Although there are many brands on the market, finding an Omega-3 fatty acid that is right for you is very tricky. There are several factors that you must look for when purchasing the proper product to achieve desired results. You want to find a product that is impurity free and contaminant free. Many marine based nutritional products can contain PCB’s and other heavy metal contamination so make sure the product you are choosing is impurity free. Next, you want the most highly concentrated fish oil you can find to get an effective dose, to reduce the serving size in number of gelcaps, and to reduce any potential digestive problems when consuming oils. Concerning serving size, many "food grade" fish oils contain surprisingly low amounts of Eicosapentaenoic Acid (EPA) and Docosahexanoic Acid (DHA). A good pharmaceutical grade fish oil will be 75% omega-3 fatty acids with at least 60% of the total oil being EPA and DHA.

PBL Prenatal Pure Omega 3 Fish OilPrenatal Pure Omega 3 is a highly effective pharmaceutical grade fish oil - specifically designed for pregnant and nursing mothers. The product is impurity-free, contaminant free, and contains no heavy metals or mercury. Prenatal Pure Omega 3 contains 100% Pharmaceutical Grade Fish Oil. The Total Omega 3 Fatty Acids are 2714 mg per 3 softgel serving (1548 mg of EPA and 828 mg DHA). Prenatal Pure Omega 3 is produced from a patented, state of the art, solvent-free distillation process and is cholesterol free. Prenatal Pure Omega 3 is also toxin free. It's obtained from carefully selected oils previously checked before processing for 0% pesticide, PCB & heavy metal contamination. This process ensures that this product is 100% free of any toxic organic solvent residues or impurities. It's important to note that Prenatal Pure Omega 3 is manufactured from edible fish that do not originate from endangered species. It's also fortified with Vitamin E to protect the molecular integrity of the purified fish oil.

With all of the positive scientific data currently available, there is no doubt in my mind that Omega-3 fatty acids will become a household word for every pregnant woman. Pretty soon you will be taking your Omega-3 softgel hand in hand with your prenatal vitamin!

Click here to buy PreNatal Pure Omega 3

*Olsen SF et al. Randomised controlled trial of effect of fish-oil supplementation on pregnancy duration. The Lancet 1992;339:1003-1007

**P Willatts, JS Forsyth, MK DiModugno, S Varma, M Colvin (1998), University of Dundee, Scotland, The Lancet 28 Aug. 1998.