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Flora

Flor-Essence Tea and Liquid

Flor•Essence Tea and Liquid

Flor • Essence® Herbal Tea Blend

Possibly the world’s most powerful cellular regenerator and detoxifier.

Cleanse and detoxify your way to optimal health and vibrant energy.

Flor • Essence® is an integral part of a healthy lifestyle, cleansing and detoxifying right down to the cellular level. You can now assess your health and not only interrupt, but also reverse the progression of serious health problems. Regular maintenance and attentiveness to health on a daily basis can slow down the clock that never ceases to tick.

Optimal health and vibrant energy are key for a long, happy life. No matter what age you are, you can now feel as young and energetic as you want to be.

How young do you want to feel?

In a busy world, there is little time to do the things that ensure a long and healthy life. Yet, when it comes to health, the clock never stops ticking. The longer we ignore what our body is telling us, the faster the clock ticks.

These initial warning 'signals', such as a decrease in energy, are subtle at first and often become accepted as normal. Energy levels drop day after day as our bodies become overloaded with toxins and free radicals due to an unhealthy, unbalanced diet, poor digestion, irregular elimination and external influences, such as pollution.

The result of ignoring these signals in the short term is that we will slowly start to lose our vibrant health. In the long term, chronic health problems and disease will set in. Often, the warning signs are present years before serious health problems are discovered. Due to this lack of attentiveness to our health, most of us are far older on the inside (biological age) than the number of years we've actually lived (chronological age).

Poor health may be progressive, but this progression can be interrupted and reversed at any stage. Cleansing and detoxifying are extremely important, as are regular check-ups by qualified health professionals, and taking a few moments every day to assess what your body is telling you.

Now, in as little time as it takes to sip a cup of tea, you can begin to reverse the effects of time and to feel as young and energetic as you want.

How the body ages:

Six stages of deterioration

As toxins and free radicals accumulate, their presence triggers the body's aging, a progression of events that, if unchecked, leads to serious health problems. Each one of these events, or stages of disease, is accompanied by noticeable physical symptoms.

1. Lack of energy

Energy levels are directly impacted by nutrition and the body's ability to break down and absorb the nutrients contained in food. Food that is not broken down properly, poorly absorbed, or low in nutritional value leaves us feeling tired, sluggish and unrested: Failure to properly digest food leaves it to putrefy and ferment, turning it into toxic substances that pass from the blood into tissues. This undigested food (called chyme) becomes encrusted on intestinal walls, further obstructing the absorption of nutrients and depleting the body of energy.

2. Accumulation of toxins

Poor digestion, constipation and irregular bowel movements are signs that the body is not disposing of waste properly, leading to an accumulation of toxins. A bowel movement once or less per day is cause for concern. For example, a baby has a bowel movement soon after it has finished feeding. This accumulation of toxins causes damage at the cellular level.

3. Irritation

Rising levels of toxic material in the body cause irritation both internally and externally. The warning signs are itchy or irritated skin, rashes, nausea, insomnia or mood swings. These are signals that the body's elimination pathways are not working properly and are no longer able to effectively remove toxins and waste.

4. Inflammation

This stage is marked by the presence of pain and visible swelling. Inflammation occurs if there is constant irritation to areas where toxins continue to accumulate. This stage is a precursor to serious damage.

5. Ulceration

Ulcers occur in localized areas of the body where high levels of stored toxins destroy the cells and tissues around them. Increased pain is felt at this stage, as nerves are now exposed when tissue ulcerates.

6. Hardening of tissue

To keep toxins from spreading outside of the ulcerated areas, the body fills in the ulcers with scar tissue. This toxic material is now encased in a sack of hardened tissue. "The sack is what we refer to as a tumor..," says author Harvey Diamond. This is the last stage where the body still has control of its cells. If nothing is done at this point, cells begin to mutate.

What stage are you at?

Being aware of the physical symptoms that your body may be experiencing is an invaluable tool to assess your well-being. A decrease in energy, no matter how small, is a sign that all is not well with your health. While there are many ways to gauge your health picture, one of the most useful is the concept of biological age. Biological age is an accurate measure of your 'true' age. This age reflects the internal damage your body has undergone in its lifetime. The greater the difference between your biological age and your chronological age, the greater the chance that serious health problems may be developing, if you do not already have them. However, no matter at what stage you may be, there is an effective way to not only interrupt, but also reverse the progression of poor health.

Also, see NOW Foods' Esiak Capsules


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Nutrition Facts
82-0212
Flora
Flor-Essence Tea Packets
2.2 oz.

Nutrition Facts
Serving Size: 2 oz (60ml)
Servings Per Container: 16
Amount
Per Serving
% Daily
Value*
Total Calories    
   Calories From Fat    
Vitamin A   2%   
Vitamin C   2%   
*Percent Daily Values are based on a 2,000 calorie diet.
Keep refrigerated and use within 3 weeks.
Ingredients: Each 0.7oz/21g packet contains a proprietary blend of aqueous extracts from certified organic burdock root, certified organic sheep sorrel herb, slippery elm bark, watercress herb, Turkish rhubarb root, certified organic kelp, certified organic blessed thistle herb, certified organic red clover blossom.
Recommended Use: FOR ADULTS- Measure out 2 oz. of prepared tea and dilute with equal or double amount of purified water. Take twice daily on an empty stomach approximately 1/2 hour before eating in the morning and at bedtime. Sip slowly.
Warning: KEEP OUT OF REACH OF CHILDREN.
Before beginning any program of weight loss, consult your health care practitioner. These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease.
If you notice any errors in the information above, please let us know. If you have further questions about this product, please contact Flora at 1-800-446-2110

Optimum health is based on sound nutrition, regular exercise, sufficient rest and the body's ability to cleanse and detoxify itself of toxins and waste. While all of these factors are important, cleansing and detoxification are vital. Cleansing is the process of gathering toxins and waste; detoxification is the process of removing this waste and toxic material from the body. Most toxins are filtered first by the liver, and then eliminated from the body through the bowels, kidneys, lungs, and skin. Insufficient detoxification in any one of these areas causes the liver to become overloaded, diminishing its ability to detoxify, and further impairing the elimination process. This greatly increases the chance of serious health problems, and is a direct cause of premature degeneration of the body.

The body performs the tasks of cleansing and detoxification daily. Often it is not able to keep up with the toxins, waste and free radicals that accumulate due to outside influences such as pollution, heavy metals, poor drinking water, and unhealthy dietary choices. This makes the process of cleansing and detoxification our responsibility, as the body cannot effectively do the job without help in the form of a detoxifier.

Cleanse • Detoxify • Energize

Flor • Essence® is a powerful detoxifier that assists the body in its process of cleansing and detoxifying. Flor • Essence® works by removing toxins, waste and free radicals from the body's organs, bloodstream and elimination pathways. It also contains high levels of anti-oxidants, which disarm free radicals and protect the body from the damage that they cause. Flor • Essence® stimulates the immune system, enhancing the body's ability to defend itself against illness.

The active components in the herbs contained in Flor • Essence® also improve digestion and cleanse the intestinal organs, removing 'sludge' that prevents full absorption of vital nutrients. With digestion improved, Flor • Essence® keeps food from fermenting in the intestinal tract and from becoming a source of toxins. The results are healthier, toxin-free cells, improved digestion, optimal health and vibrant energy.

What to expect when Cleansing and Detoxifying

At the beginning of any cleansing and detoxification process, there are a few symptoms that you may experience as toxins and waste are removed from the body. These include increased bowel movements, frequent urination, swollen glands, skin blemishes, flu-like symptoms (chills, fever, mucous discharge) or slight headaches. While these symptoms may be an inconvenience, they are positive signs that your body has begun to cleanse and detoxify. The temporary discomfort is worth the benefit of increased energy and improved health.

When to Cleanse and Detoxify

It is recommended that you complete a cleansing and detoxification program with Flor • Essence® every six months to maintain good health. However, if you are not in good health, are low in energy, have an increased biological age, or currently find that you fit into one of the stages of disease, it is important to remain on a cleansing and detoxification program until health has returned, energy levels have increased, biological age is reduced, and you no longer feel any physical symptoms associated with these stages.

Flor • Essence® - An Invaluable Inheritance

From native tradition to the realm of modern herbal therapy, few natural health formulas can share such a worthy lineage:

Rene Caisse, R.N.
Dr. Charles Brusch, M.D.
Elaine Alexander

In 1922, Canadian nurse Rene Caisse received the recipe for a powerful cleansing tea used for generations by the Ojibway Natives. This unique eight herb formula would profoundly affect her and thousands of patients. Rene researched in perfecting this herbal formula over many years together with her partner the eminent Dr. Charles Brusch M.D. at his Cambridge, Massachusettes clinic. In 1988, the late Dr. Busch formerly personal physician to President John. F. Kennedy passed the rights to this enhanced herbal formula to his close friend Elaine Alexander, the noted Canadian radio producer/broadcaster and health researcher. Elaine's long dedication to researching this work prompted Dr. Brusch to pass this formula along to her. Subsequently Elaine Alexander selected Flora to manufacture and market this unique herbal tea blend formula.

In June, 1992, in collaboration with Elaine Alexander, Flora began preparing and distributing the powerful detoxifying herbal formula known as Flor • Essence®. Its popular effect in preventing or eliminating a host of chronic conditions has rapidly spread throughout the herbal community.

Flor • Essence® is the only version of this product on the market authorized to carry Elaine's signature on the packaging and instructions to vouch for its historical authenticity.

The Science of Flor • Essence®

Research has shown that even those undergoing conventional medical treatments demonstrate many positive results with this tea. A literature review conducted by the University of Texas Center for Alternative Medicine Research (UT-CAM) identified 107 references on the principal herbs used in Flor • Essence®. Participants in the University of Texas survey reported feeling and coping better, increased energy and reduced symptoms after treatment with Flor • Essence®. Recent clinical research conducted with the Russian Ministry of Health revealed that Flor • Essence® helps boost the immune system and is an effective treatment for chronic gastrointestinal ailments. A study conducted by the University of British Columbia in Canada found Flor • Essence® to possess powerful antioxidant properties.

The Flor • Essence® Herbal Tea Blend

The Flor • Essence® Herbal Tea Blend has been used extensively for over 100 years and for a variety of reasons. Flor • Essence® consists of eight premium quality medicinal herbs that work synergistically to create a unique and powerful product.


Burdock root. Active ingredients include 45% inulin, essential oils, vitamins and a broad array of minerals. Traditional Chinese medicine considers burdock root to be strengthening and cleansing.

Sheep Sorrel provides oxygen to tissue at the cellular level. It also provides strong immune support. Sheep sorrel has a long history of traditional use as an astringent, diuretic and laxative.


Slippery Elm bark helps soothe the digestive tract because it contains large amounts of mucilage. This bark is especially noted for soothing inflammatory irritation.


Turkish Rhubarb root helps detoxify the bowel, cleanse the liver and fight tumors. The root helps to normalize bowel movements and is considered a safe and effective laxative.


Red Clover has been used to treat degenerative diseases. Research shows that red clover combats bacterial, viral and fungal infections. It is a blood purifier that facilitates the elimination of toxins and waste through the skin, kidneys and bowels.


Blessed Thistle helps digestion by increasing the flow of gastric juices, thereby relieving dyspepsia, indigestion and the headaches associated with liver congestion.


Kelp contains an abundance of minerals. This marine plant is a great source of iodine, which helps regulate energy levels. The alginates found in kelp have many beneficial effects, the most important of which is gathering and removing heavy metals from the body.


Watercress is a rich source of chlorophyll, vitamins A and C, and many minerals, including iodine. It has been used traditionally as a detoxicant and restorative.

Conclusion

FloroEssence is an integral part of a healthy lifestyle, cleansing and detoxifying right down to the cellular level. You can now assess your health and not only interrupt, but also reverse the progression of serious health problems. Regular maintenance and attentiveness to health on a daily basis, can slow down the clock that never ceases to tick.

Optimal health and vibrant energy are key for a long, happy life. No matter what age you are, you can now feel as young and energetic as you want to be.

Recommended reading for more information:

1. Leo Roy, MD. "Cancer Cover-Up." Alive Magazine: Canadian Journal of Health and Nutrition. Burnaby: Canadian Health Reform Products Ltd., 2000: #209 March, pp 23-26.

2. Harvey Diamond. "The 7 Stages of Disease." Alive Magazine: Canadian Journal of Health and Nutrition. Burnaby: Canadian Health Reform Products Ltd., 1999: #198 April, pp 20-21.

3. Itigina et al. Ministry of Health for the Russian Federation Moscow Regional Research Clinical Institute (unpublished), 1998.

4. Richardson, M.A.(Ph.D), Tina Ramirez, Carmen Tamayo (MD), Carrie Perez, Palmer. J. Lynn (Ph.D). "FloroEssence Herbal Tonic Use in North America: A Profile of General Consumers and Cancer Patients." The University of Texas Centre for Alternative Medicine Research, Centre for Health Promotion Research and Development: Houston, 1998. www.sph.uth.tmc.edu/utcam/

5. Suzanne Diamond, Carmen Tamayo, M.A. Richardson and Inga Skoda. "The Chemistry and Biological Activity of Herbs used in FloroEssence TM Herbal Tonic and Essiac TM. " Phytotherapy Research: Vol. 14, p. 1-14, 2000.


Flor-Essence™ Herbal Tonic Use in North America: A Profile of General Consumers & Cancer Patients by Mary Ann Richardson, DrPH*, Tina Ramirez, BA*, Carmen Tamayo, MD*, Carrie Perez, BA*, J. Lynn Palmer, PhD**

*Centers for Alternative Medicine Research and Health Promotion Research and Development, The University of Texas-Houston School of Public Health **Department of Biostatistics, The University of Texas M. D. Anderson Cancer Center

ABSTRACT:

Objectives: Flor-Essence™ and Essiac™ are widely used herbal tonics. After three decades, little is known about consumers. This pattern of use survey was conducted to 1) profile consumers, 2) characterize cancer patients, and 3) determine reasons for use, benefits, and adverse events.

Methods: A population based study assessed Flor-Essence™ consumers in North America between June 1998 and August 1999. Data are presented in frequencies and proportions.

Results: Of 5,051 consumers (response 6.4%), most were Caucasian, educated, American, long-term users (mean 15.8 months, SD=17.4), and cancer patients. Of 1,577 cancer patients (response 42.4%), 85.3% were treated previously and 36.8% currently with conventional medicine for breast, prostate, or lung cancer. Overall, 64.5% discussed using the tonic with physicians; few (11.4%) exceeded the recommended dose. Most patients reported clinical and quality of life improvement, but 6.6% experienced adverse events. Conclusions: The tonic is widely distributed. Many cancer patients combine conventional treatment with the tonic and attribute benefits to the tonic. The use of herbal formulas is a public health issue; thus, assessment of clinical benefit and potential interaction with cancer treatment is warranted.

BACKGROUND: Flor-Essence™ and Essiac™ are two of the most widely used herbal tonics by cancer patients. An estimated 35% of cancer patients in Canada1 use these tonics, whose long and controversial history spans three decades.2,3 In a recent survey at a large comprehensive cancer center in the United States, 38% of patients reported using herbs and overall, 4.9% used the Flor-Essence™ or Essiac™ tonic4. Both formulas contain four principal herbs: Burdock root (Arctium lappa L.), Turkish rhubarb root (Rheum palmatum L.), Sheep sorrel (Rumex acetosella L.), and Slippery elm bark (Ulmus rubra Muhl.). However, Flor-Essence™ contains four additional herbs that are believed to potentiate the formula: Watercress (Nasturtium officinale R. Br.), Blessed Thistle (Cnicus benedictus L.), Red Clover (Trifolium pratense L.) and Kelp (Laminaria digitata Lmx.). Flor-Essence™ tonic is manufactured in Canada where approximately forty thousand units of tonic and dried herbs are distributed to Canada and the United States each month. A review of the literature on these tonics and the four principal herbs resulted in 107 references. Of those, 68% (n=73) were related to cancer.5 Although 24 pre-clinical evaluations of individual herbs were reported, no pre-clinical or clinical trials of the tonic were identified.5 One clinical study with Essiac™ was discontinued by The Health Protection Branch of Health Canada in 1978 because of limited physician participation. Data from 87 participants was considered inadequate to determine any impact on survival.6 However, no toxicity was reported, but quality of life or pain control were not evaluated.3,7 Subsequently, claims for clinical benefit were discontinued the manufacturers who then began marketing the product as a nutritional supplement with general health claims (i.e., prevent disease, relieve pain, and improve quality of life). Claims as a cancer cure persist, however, with anecdotal reports of reduced tumor growth, improved quality of life, and prolonged survival.8 Although these tonics remain untested for anticancer activity, anti-oxidant activity has been confirmed for the Flor-Essence™ product.9 Moreover, qualitative thin layer chromatography (TLC) has confirmed seven herbs that contain trace elements, minerals, and phytoestrogens.10 Levels of flavonoids, phenylcarboxylic acids, and emodin are monitored regularly in each batch. Pre-clinical and clinical evaluations of Flor-Essence™, in collaboration with the Russian Ministry of Health have assessed acute and chronic toxicity. Acute toxicity studies were unable to determine a lethal dose in albino mice and rats. Furthermore, chronic toxicity tests found no renal or hepatic toxicity doses that were 10 fold the therapeutic dose (15 ml/kg) in albino mice and rats and 5-fold (7.5 ml/kg) in dogs.11 Sponsor initiated in-vivo studies report reduced number and size of chemical mediated gastric ulcerations, protection of capillaries against xylene-mediated leakage, and prevention of chemically induced anti-inflammation.10 Given the historical and widespread use of these tonic, limited preclinical data by manufacturers only, and the anecdotal reports of efficacy from cancer patients, a pattern of use survey of Flor-Essence™ consumers and cancer patients was conducted to 1) profile the general consumers, 2) characterize cancer patients, and 3) determine their reasons for use, perceived benefits, and adverse events. Ultimately, this information will inform the medical community and cancer patients, stimulate manufacturers to prepare the tonics for clinical investigation with an Investigational Drug Application (IND), and guide the development of clinical trials with information on which cancer patients are more likely to use the product.

METHODS:

Individuals who purchased Flor-Essence™ in the United States or Canada between June 1998 and August 1999 were invited to participate, regardless of age, gender, or disease status. The Committee for the Protection of Human Subjects at the University of Texas-Houston approved the study at two levels; participation was voluntary. The manufacturers shipped 20,000 units of product in Canada and 65,245 in the United States over a three month period, beginning in June, 1998. Each product contained an invitation from the owner of Flora Manufacturing and Distributing Ltd to participate so that the company could learn more about who is using the product and why. Each product contained a self-addressed, stamped postcard with the brief pattern of use survey. To ensure confidentiality, each postcard contained a unique identification number. For Phase I, the pattern of use survey of general consumers collected information on demographics (i.e., age, gender, ethnicity, country of residence, marital status, education level, and household income), medical condition (i.e., arthritis, cancer, multiple sclerosis, or other), reasons for use (i.e., prevention, control symptoms, treat a medical condition, or other), duration of use, and perceived benefits using a 5 point rating scale from excellent to poor. Current or former cancer patients were invited to call UT-CAM about the details of a second survey specifically about their experience with the tonic. For Phase II, interested individuals who telephoned UT-CAM and were current or former cancer patients were invited to participate. After obtaining verbal consent, research assistants collected contact information to mail the coded survey. Callers who declined to participate or who were ineligible were encouraged to complete and return the postcard. Flora Manufacturing and Distributing Ltd provided one complimentary product to individuals who completed the cancer specific survey. The cancer specific survey was adapted from an instrument that assessed complementary and alternative medicine (CAM) use in a comprehensive cancer center.12 Cancer patients who were using the tonic provided information on their cancer status (i.e., date of diagnosis, stage and site of disease, current status), conventional treatment (i.e., chemotherapy, radiation, surgery, hormonal), and use of other CAM therapies. We also asked about their reasons and expectations for using Flor-Essence™ as well as information on dose, frequency, adverse events, positive effects, changes in symptoms (i.e., nausea, vomiting, loss of appetite, fatigue, pain). For patients who discussed use with their physicians, we also asked how the physicians responded; otherwise, patients explained their reasons for nondisclosure about the herbal use. RESULTS:

Eligibility and consent rate

Of the 85,245 units distributed, 5,435 (response rate = 6.4%) postcards were received for Phase I. A total of 384 general consumers were excluded because they were treating pets (n=38) or responded after the study closed (n=346) in September, 1999. Of the 5,051 eligible general consumers, 3,749 (74.2%) were eligible for Phase II. Of these, 54.9% (n=2,060) cancer patients consented to participate, but 1,588 (42.4%) actually completed the survey; however, 11 individuals were excluded because they responded after the study closed.

Phase I: Profile of General Consumers

The majority of Flor- Essence™ consumers were educated above the high school level (63.6%), Caucasian (92.0%), married (68.8%), living in the United States (80.0%), 61.6 years of age (SD = 13.9), and approximately equally distributed by gender. Table 1. The average duration of use was 15.79 months (SD = 17.35, range 0-130 months), and primarily (62.4%) to treat a medical condition rather than prevent disease (35.3%) or control symptoms (21.3%). Cancer was the most commonly reported medical condition (75.1%), but health concerns included arthritis (14.5%), multiple sclerosis (1.0%), and other (14.7%) conditions (i.e., allergies/asthma, chronic fatigue, cysts, diabetes, high blood pressure/heart disease, hepatitis/liver disease, osteoporosis, or bladder, prostate, skin, or stomach problems). Most consumers rated the benefits of the tonic as very good/excellent (72.2%), but 24.4% rated the tonic as okay, and 3.4% as not very good/poor.

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